Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Sprout Social

APRIL 26, 2018

She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. I am both a mechanical and software engineer.

Software 90

Software Engineering Team Meeting 90

The Realtime Report

AUGUST 8, 2012

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” Social Media ROI And Realtime Big Data Analytics.

ROI 191

ROI Mzinga Analytics Social Media 191

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. Image: Matias Garabedian via Flickr, CC 2.0.

Data 100

Data Delicious Startup Analytics 100

Idaconcpts

JULY 25, 2011

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. How do I sign up?

Analytics 146

Analytics Google ROI Adwords 146

BeingOptimist

MAY 7, 2019

Today in this article my aim is to provide you the knowledge about Google Analytics and would let you know step by step how to add website to Google Analytics. Before adding a website to Google analytics it would be a good idea if you know what Google Analytics is? What Is Google Analytics? So here we go.

Analytics 80

Analytics Google How To WordPress 80

Small Business Mavericks

FEBRUARY 21, 2013

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results. You can measure success.

Analytics 93

Analytics SEO ROI Small Business 93

Webbiquity SMM

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms. Build upon your networking skills.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Twist Image

JANUARY 21, 2014

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

Data 95

Data Analytics Advertising Engineering 95

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. PPC and Analytics related certification would be valuable but is not required. -

Engineering 102

Engineering Automotive Marketing Insurance 102

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Knowledge of tracking and analytics software. – Analytical mind.

Engineering 109

Engineering Paid Search CPA CPM 109

The Realtime Report

FEBRUARY 27, 2020

We will also examine ways of identifying and debugging search engine optimisation issues. The following tips are effective ways of building search engine optimization cases: Prepare A Forecast. Targeted search engine optimization growth. Targeted search engine optimization growth. Flat performance.

SEO 213

SEO Proposal How To Engineering 213

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Bill Hartzer

APRIL 18, 2011

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. – Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. Here is the job description if you are interested.

SEO 136

SEO Engineering Hitwise comScore 136

The Realtime Report

FEBRUARY 10, 2014

Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code). Any social media updates that we missed this week? Let us know in the comments below.

Foursquare 142

Foursquare News LinkedIn Data 142

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 125

Engagement Report Video Metrics 125

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Both big-picture and granular data points can clue you in on what videos are doing well.

YouTube 100

YouTube Engagement Metrics Analytics 100

Buffer Social

JULY 12, 2023

I started looking at performance data to strategically decide what types of content I should be investing in. I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. Luckily, the data on how they interact with my content is telling me everything I need to know.

SEO 77

SEO Sites Social Media Metrics 77

Bill Hartzer

DECEMBER 23, 2010

One of the most important, if not the most important, part of search engine optimization is keyword research. Here are five keyword research tips that will help your overall search engine optimization efforts. Here are five keyword research tips that will help your overall search engine optimization efforts. Clarify Objectives.

Engineering 110

Engineering Research Widget Tips 110

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. What are your feelings?

Analytics 124

Analytics Google StumbleUpon Digg 124

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Bill Hartzer

FEBRUARY 24, 2011

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM).

Engineering 106

Engineering Marketing Paid Search Adwords 106

Hootsuite

MAY 3, 2021

And they work with Google Analytics. They provide precise data about conversion and traffic sources. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Head to the Google Analytics Campaign URL builder. Campaign source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Bill Hartzer

DECEMBER 1, 2023

Fueling this influencer marketing powerhouse is the cutting-edge AI search and analytics embedded within the KOL Radar SaaS platform. The company is on a mission to weave a robust influencer data marketing partner ecosystem across Southeast Asia and Northeast Asia.

Influencer 95

Influencer Collaboration Embedding Campaign 95

Bill Hartzer

FEBRUARY 25, 2012

When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially if those paid links are helping your website’s organic, or natural search engine rankings? Search Engine Ranking Problems. It ruins their online business.

Engineering 144

Engineering How To Widget URL 144

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Small Business Mavericks

FEBRUARY 24, 2012

There are many business owners that cannot survive without a mountain of analytical data. My website is optimized for search and we receive good traffic from search engines. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Twist Image

JULY 3, 2013

For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don''t even know what big data is.

Data 108

Data Loyalty Research Advertising 108

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. You’re not guessing or interpreting data—you’re getting clear answers. @Noodle and Tilde ??

Brands 110

Brands How To Sentiment Metrics 110

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Here are just a few examples of the areas from which you might be getting conflicting data and the reasons why. Writing Around the Web – Social Media, Google Analytics, and Conversions.

Analytics 118

Analytics Research Real Estate Google 118

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Looking at data from the Webbiquity blog, several trends are apparent. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Bill Hartzer

JULY 22, 2010

S/he must possess excellent problem solving and analytical skills, be detail oriented, able to multitask in a fast paced and challenging work environment. Running various reports from the ad server and site analytics application. Search Engine Marketing Job Opening: Account Directors ICONSTAFF has openings for Account Directors.

Engineering 98

Engineering Advertising Marketing Insurance 98

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here.

Team 110

Team Hubspot Marketing SMS 110