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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. Not truly using and understanding analytics. Most brands are not measuring or leveraging the right analytics.

Marketing 105
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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” Also useful for content curation, content planning, social media monitoring, and infuencer outreach. ” — Comms Axis.

Tools 100
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45 Marketing Tools to Consider for 2017

Razor Social

Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40
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How to Guarantee Your Editorial Calendar Works

Convince & Convert

As I’ve written about in the past, the “ album era ” for blogs went away when competition increased and Google Reader was overtaken by Twitter as a curation mechanism. the organic search traffic. The Economic Benefits of Predictive Analytics. Today, it’s all about the hit singles. the traffic overall.

How To 60
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most direct marketing advertisement methods (paid search, etc.) Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. And our tests indicate gorilla suit advertisements convert poorly.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending.

B2B 293
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27 marketing resources to elevate your social team in 2022

Sprout Social

Their course on digital marketing gives a great primer on content creation, social, paid search and more. Really Good Emails is just that—an ever-growing curated collection of really good emails. Reporting and analytics resources. Google Analytics Academy. HubSpot Academy’s Digital Marketing Course.