The Realtime Report

NOVEMBER 2, 2023

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.

Retail 178

Retail CSR Marketing Yahoo 178

Unmetric

MARCH 13, 2017

Though the brand posted multiple videos and also led viewers to a link with more information about the car, the majority of the car launch campaign content consisted of images. Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities.

Comparison 72

Comparison Brands Report CSR 72

Rebekah Radice

DECEMBER 5, 2016

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. Why is it happening and how can you offer more information to reduce it? If CSR’s can’t translate your value, how do you expect your customers to grasp it? How are they engaging with you?

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. Why is it happening and how can you offer more information to reduce it? If CSR’s can’t translate your value, how do you expect your customers to grasp it? How are they engaging with you?

Trends 60

Trends Social Media Strategy CSR 60