Auto Brands Comparison Report
Unmetric
MARCH 13, 2017
Though the brand used hashtags like #MX5 and #MX5RF, the one that was used the most by the brand’s followers was #DrivingMatters. Takeaway - Test multiple hashtags for a campaign. Combining car model hashtags with a broader brand-centric motto could work better than using just the campaign hashtag. Kia - Soul.
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