Net-Savvy Executive
MAY 9, 2012
Is the poster a known person? If you're not sure whether the poster is a person or a persona, develop a profile. Back at the Social Media Analytics Summit, Tom Reamy described work by researchers to identify the political leanings of writers, based on their language choices (writing about non-political topics). Who owns it?
Hootsuite
OCTOBER 1, 2019
Your own analytics will give you some guidance. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. Use analytics tools to A/B test all of them. Which means that if you want to get in front of eyeballs, it’s important for you to know when your audience is actually looking at the app. Ok, so when is that, exactly?
Hootsuite
MARCH 23, 2020
Use the disruptive lessons of the present to build for the future, especially the rapid experimentation in remote work, online service delivery, and increased use of real-time analytics. Her group helps people housebound by the coronavirus crowdsource help with daily tasks. Use social to protect human connection.
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