16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Search: Google SEO Analytics - drops keywords, adds #hashtags. Hashtags as a popularity contest (trending, crowdsourced). Understand Folksonomy vs Taxonomy (free tagging vs categories). If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.