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The pros and cons of social media

Sprout Social

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Ability to crowdsource. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

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Can You Trust Social Media Sources?

Net-Savvy Executive

At the recent Social Media Analytics Summit, Dana Jacob gave a talk on the spam that finds its way into the search results of social media analysis platforms, skewing the numbers. The other is designed to fool search engines with keywords and links embedded in usually irrelevant text. He even used a real client as an example.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

Captora has a very powerful engine that analyzes the entirety of your digital marketing efforts and the efforts of your competitors, in real-time (and all the time). Rich content creation tools, deep analytics, and best-in-class programmatic ad capabilities. It’s an honor to be associated with these guys, and I use Buffer daily.

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Six Links Worthy Of Your Attention #195

Twist Image

"Is crowdsourcing good? crowdsourcing. crowdsourcing. "This is an important topic. Many of the decisions we''re going to face in the coming years will be made by machines, optimizing and ranking our lives and choices. If we want to report on the future, we need to understand the decisions these algorithms make."

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

With a YouTube channel for business, you have access to an Analytics tab. YouTube is a video search engine. Check what words people use to find your channel in Traffic Sources in YouTube Analytics. Check your channel analytics to see if there’s a day or hour that tends to have a high amount of viewership and engagement.

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What Bill Gates Predicted About Content Marketing

Convince & Convert

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Together, CrowdSource and Urbanspoon created an online dining dictionary , where food definitions included fun facts, taste attributes, and associated flavors. This content generated a great deal of buzz, reaching 2.2

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What's In That Sentiment Score?

Net-Savvy Executive

As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. If it's human, is it by your user, by a vendor analyst, or crowdsourced? The engine that does the scoring could be as simple as a word match or as advanced as one of those research projects that just left the lab.