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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191
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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

YouTube 113
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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

Automation can help with two very different segments of marketing. Of course, as you figure out what automation works for your mobile-only marketing , you will most likely take advantage of a wide range of templates through which you and your organization can provide instant alerts, surveys and other important messages for your customers.

Mobile 163
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. Image: Via Pixabay, Creative Commons CC0. Mary Wascavage is a Philadelphia-based public relations and marketing professional. Do the Right Thing.

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

– Measurement & analytics. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Think Google Analytics.

Hosting 140
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First Look: The Analyst's Canvas

Net-Savvy Executive

The Analyst's Canvas represents an idealized view of an activity, which you might label as research, analytics, or intelligence. My theory is that this abstracted perspective will support any kind of analytical work. The three boxes in a row represent inputs, the analytical process, and outputs.

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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Analytics and reporting are critical. Most images from the corresponding Wikipedia page, used under Creative Commons. Mistakes aren’t always technical either.

SEO 173