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How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 142
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : Using social media analytics tools will make this process easier. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. How to track it: STEP 1 : Set up Google Analytics. Cost Per Thousand Impressions (CPM). Engagement metrics. Applause Rate.

Metrics 112
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars. Google Analytics shows businesses where their leads are coming from and how this translates into sales made. Tip: Ensure your company gives you basic access to analytics. Attainable.

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7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. The webinar is a comprehensive, exhaustive 90-minutes. No, Google Analytics is not enough. But they should.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). To gain a full experience while using Facebook, you need to extend its capabilities with Facebook Apps.

Facebook 259
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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). It boggles my mind how the social agency can’t do some things because some other agency has access to Google Analytics, or some other agency does the email. Listen Now.

CPM 118
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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

I subsequently absorbed a lot of extra content from Jon and was lucky enough to interview him in a Problogger Community Webinar recently. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options.