Analytics CPM Feed Mobile 
Ignite Social Media
JUNE 3, 2021
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.
Hootsuite
MAY 17, 2023
Two recent changes are especially powerful for video ads: Making in-feed videos play automatically and the new video views objective. Facebook ads for real estate best practices Optimize for mobile Your ads should look great across all devices, but it’s especially important to ensure they’re mobile friendly.
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Buffer Social
MARCH 22, 2017
But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.
Buffer Social
FEBRUARY 19, 2019
While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). The vertical video and mobile hypothesis. Let’s do this!
Ignite Social Media
SEPTEMBER 14, 2020
Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Holiday 2020: A New Landscape.
Sprout Social
JULY 26, 2019
RT – When you share someone’s Tweet to your own feed, you are Retweeting them. CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. GA – Google Analytics. PM – Private message.
Hootsuite
SEPTEMBER 9, 2020
This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. A collection ad highlights your products right in the Facebook feed.
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