Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. If you are monitoring this yourself, then the best way is to set up your Google Analytics Conversions feature.
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