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Should My Business Bother To Have Social Media KPIs?

agora pulse

Engagement. If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. Engagement. Which Social Media KPIs Should I Measure? Conversions. Post Likes.

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Unlocking insight: the power of data visualization

Sprout Social

Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools. Advanced data analytics filter out the noise from big data to extract the most important information. This may include platforms with built-in analytics that provide visualized data reports.

Data 97
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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website.