Social Media Terminology: Social Media Words You Need to Know
MARCH 24, 2020
Analytics. Analytics is all the data (and the study of the patterns in the data) found in websites and social media platforms. Analytics include when users begin their visits to a site, what pages they visit, how long they stay on the page, what they interact with on the stage, when they leave, etc. More info about analytics: Social Reporting Metrics That Really Matter. Cost per click (CPC). The Battle of Facebook vs. Twitter Ads: Which One Has the Lower CPC?