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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. All the main social media channels provide this kind of reporting and CPC is a key indicator of performance.

ROI 108
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. If your CPC or CPM is too high, you can add a cost cap or adjust your audience to improve your Facebook Ads results.

Report 152
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Examples: cpc, organic_social.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI. Micro actions such as post likes, page views, and link clicks first lead to macro actions like brochure downloads, trials, and demos before they ultimately translate to sales. Cost per click (CPC) for paid social.

ROI 136
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : Using social media analytics tools will make this process easier. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. How to track it: STEP 1 : Set up Google Analytics. Cost-Per-Click (CPC). Instead, look to your CPC. Engagement metrics.

Metrics 112