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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : Using social media analytics tools will make this process easier. Use a URL shortener to make it trackable. How to track it: STEP 1 : Set up Google Analytics. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Engagement metrics.

Metrics 112
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

This is where you set up things like a greeting and your Messenger URL. Looking at metrics like CPC and CPM will tell you if your ads are performing well. If this year’s goal are to increase brand awareness, then your posts and analytics should reflect that. Track the right metrics for your goals in your analytics.

Facebook 121
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130 most important social media acronyms and slang you should know

Sprout Social

CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile. GA – Google Analytics. URL – Uniform resource locator. CMS – Content management system. The tool you use for editing, scheduling and publishing any form of written material for the web. Used for measuring ad impressions instead of clicks.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. A company can also use Analytics to track clicks and interactions on their posts and demographic data on their followers. CPC/CPM Advertising. Advertising on LinkedIn. LinkedIn Groups.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. A company can also use Analytics to track clicks and interactions on their posts and demographic data on their followers. CPC/CPM Advertising. Advertising on LinkedIn. LinkedIn Groups.

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Social Media Marketing Guide: LinkedIn

Little Web Giants

A profile can also claim a vanity URL, which must be between 5 and 30 characters, and can only be changed five times within 180 days. A company can also use Analytics to track clicks and interactions on their posts and demographic data on their followers. CPC/CPM Advertising. Advertising on LinkedIn. LinkedIn Groups.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). They appear on the search result page with the black “Ad” symbol next to the URL. What is Google Ads?

Adwords 145