19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Note : Using social media analytics tools will make this process easier. Use a URL shortener to make it trackable. How to track it: STEP 1 : Set up Google Analytics. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Engagement metrics.
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