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Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . Help them understand who you are in a more complete, compelling way.

Analytics 167
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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. Ad Testing.

CPA 100
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Likes, comments, and reposts are audience engagement metrics, so some marketers also consider them in addition to reach. Traffic to the website and new subscribers The number of website visitors coming from a blogger can be tracked in Google Analytics. CPA (Cost Per Action) is a great KPI. There are nuances here.

Metrics 52
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that?

Metrics 107
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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr. measurepr.

CPA 100
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How and Why to Perform a Social Media Audit

Oktopost

Businesses of all sizes now understand how important it is to engage in social media marketing. With this information, you’ll be able to grow your audience and elicit deeper engagement. You don’t need to be a CPA to do a social media audit. Almost half of the world’s people are on social media.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Do you have multiple ways to engage and reengage your customers ? However, it stinks to realize after you’ve spent $100,000 and met your CPA goals for that spend that it really would have been helpful to know that long-term revenue those users produced. It’s great that your average customer orders five times, but why not shoot for 10?