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Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . Their CPA goal is $20. Their average order value is ~$40.

Analytics 167
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154
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CPA: A Viable Alternative to CPC

Idaconcpts

the cycle goes on and on, until the buyer starts forgetting about conversions and is willing to try just about any media channel because the CPC is just “too low that it is so worth it” CPA: A Viable Alternative to CPC. An example of a CPA publisher is Statusmediaplc.com. Then, the manager is open to a higher budget.

CPA 132
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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Keep a close eye on the results, and you’ll lower CPA while yielding higher conversions. Ad Testing. With display advertising, good creative is key to engaging your audience. based marchFIRST.

CPA 99
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Traffic to the website and new subscribers The number of website visitors coming from a blogger can be tracked in Google Analytics. Sales If the advertiser has correctly configured analytics, the user’s path from the blogger’s post to purchase can be traced simply using UTM tags. CPA (Cost Per Action) is a great KPI.

Metrics 52
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Get Started All your social media analytics in one place. Clear data. Actionable insights to help you grow faster.

Metrics 107
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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Community member Bill Smith chimed in: A2) I wouldn’t say exciting but very crucial, tie your measurement to a specific business objective, people have to be reminded.

CPA 100