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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. ” You need Social Conversation Software (AKA Social Media Engagement Software, Social Media Management Software). ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix.

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Analyse your RSS Feed

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Analyse your RSS Feed Your RSS readership is just as important as tracking your visitors with Google Analytics. FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. I’ll get to that later in this post.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

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This Week in Social Media – 7/31/2013

Social Media Marketing

Turns out they have little to no effect on engagement. SlideShare (a LinkedIn company) has introduced an infographics player , designed to help optimize visuals and the analytics around them, as well as create an environment to find more of them. It''s an opportunity to have a conversation - to get your fans and customers to engage.