Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics?

Six Stellar Twitter Tools and Reviews

Webbiquity SMM

Caroline Lyle reviews her favorite Twitter tools, among them FollowerWonk which “offers valuable analysis of your followers, and more importantly, helps you find new ones,” and TweetBeep , a simple tool that “sends you an email every time your brand is mentioned” on Twitter.

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