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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350
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Writing Around the Web – Social Media, Google Analytics, and Conversions

Kikolani

50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. Something for everyone, from blogging to social media, landing pages to squeeze pages, increasing conversions vs. conversion killers, design, and more! Google Analytics.

Analytics 105
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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3 Tools for Social Media Listening on a Budget

Ignite Social Media

Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram. language, region, and volume. Simple, but effective.

Tools 152
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Six Stellar Twitter Tools and Reviews

Webbiquity SMM

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189
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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. To keep up with my latest posts from around the web, you can subscribe to my writing RSS feed or visit my portfolio to see samples of my work. Social Media. Related Posts.

Analytics 118
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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. Also, doing it now means you can alert them again in the future with enough of a gap to remind them without annoying people who don’t subscribe via RSS.

RSS 78