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How to optimize your marketing budget: Do more with less

Sprout Social

Using a zero-based budgeting framework lets you focus on accounting for projected costs and performance outcomes for new initiatives where there isn’t past data to reference. Marketing talent: Social media managers, community managers, paid media strategists, creative designers and video editors.

Marketing 131
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time. Paid plan starts at $10/member/month Description : Notion is a productivity and project management tool that helps individuals and teams work together on different projects and tasks.

Process 109
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HubSpot vs. Marketo: Which is Better?

Oktopost

for ad campaign management are also available. Project management. Social Media Management. Content Management System (CMS). Web page activity analytics available. Web analytics dashboard available. CRM analytics. Integrations with such platforms as Metadata and Adroll.

Hubspot 110
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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

You need to pick a newsroom platform that has these features: An easy-to-use content management system, so you can publish the content without the need to call IT. The ability to post different content categories. Posting in content categories. Analytics to track the success of your efforts.

Brands 80
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Learning via the Social Media Game

Bare Feet Studios

Google Analytics. www.google.com/analytics. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Commercial online project and content management system for internal use. Media Content.

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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. A Technical Project Manager could be someone you have on your team… … or someone you hire in to help.

Project 63
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. A beloved tool for startup project management, Basecamp is one of the best softwares for managing a moderate volume of content, especially in an agency setting.