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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills. Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list.

Skills 128
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How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. To keep up with evolving market trends, make sure you take note of these foolproof tips. Use Online Market Research.

How To 114
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”.

Curata 110
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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

In February, Marks and Spencer (UK) launched their new website with an editorial section called Style and Living with content from fashion journalists, celebrities and guest editors. March saw an announcement from Adidas that they are setting up digital newsrooms that will tap into trending topics relevant to their market.

Brands 80
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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting.

Marketing 284
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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Included in the new guidelines are not only the carrot recommendations (DO) but increasingly Google is using the stick on those sites it perceives to be gaming the system (DON’T). If you do not make a habit of looking at your site analytics, you can easily check your Page Rank now and then. Having duplicate content on the web.

SEO 79