Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. We track data trends related to our share of voice, conversation volume and positive sentiment ratio. What are the sentiment trends on social regarding our organizational culture? Optimize your content strategy.

Data 103

Data Strategy Marketing Sentiment 103

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. The problem? 5 Ways data analysis boosts B2B ROI.

Analysis 136

Analysis B2B Data Tools 136

Oktopost

SEPTEMBER 11, 2023

When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. Construct a narrative that spotlights the given KPIs, using metrics that demonstrate your achievement of these goals. So how do you understand whether or not you’re reaching these goals?

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

SEPTEMBER 1, 2022

Like this job description from Blizzard Entertainment shows, the role also includes monitoring audience sentiment and generating analytics reports. On the flip side, you might notice negative or constructive comments. Managers then use the reports to evaluate their content and make real-time adjustments to their video strategy.

YouTube 116

YouTube Brands Communities Video 116

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Buffer Social

JULY 25, 2019

Social media analytics dashboard from Buffer Analyze. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. Beyond sentiment, social media managers can tell brand health by seeing how fast follower growth is happening, how well your ads are received, how engaged is an audience.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Hootsuite

MARCH 26, 2020

If there are delays, construction, or route changes to the subway or bus lines, you can rest assured that the CTA’s social media accounts will be ready to talk and answer questions about it. For any government body wanting to capture and maintain public sentiment and engagement, embracing the new era of social media discourse is critical.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Oktopost

SEPTEMBER 11, 2023

When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. Construct a narrative that spotlights the given KPIs, using metrics that demonstrate your achievement of these goals. So how do you understand whether or not you’re reaching these goals?

Social Media 62

Social Media Metrics How To ROI 62

Convince & Convert

JANUARY 15, 2016

This means keeping an eye on three core factors when scanning your comments: Customer sentiment (Was their response positive, negative, or neutral?). Use Social Analytics. Using analytics on social media is another great way for your business to get feedback on your fans’ key patterns of behavior. Engage One-on-One.

Social Media 60

Social Media How To Survey Patterns 60

Sprout Social

NOVEMBER 28, 2016

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan. Instead encourage honesty, even if that means opening the door to constructive criticism and negative reviews.

Social Media 40

Social Media Social Networking Review Mobile 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how. How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” Communication is key!

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

JULY 26, 2019

Tools like Mention cover social shout-outs beyond Twitter, including a daily recap of analytics which breaks down your number of mentions, sentiment analysis and your most important tagged messages. Whether it’s feedback or requests, stress the importance of keeping communication positive and constructive.

Meme 94

Meme How To Team Collaboration 94

Keyhole.co

JULY 29, 2023

One of the primary reasons for Starbucks’ social media success is the way they construct its brand image around its core audience. They received 100% positive sentiment from their audience. Keep a tab on your TikTok analytics with Keyhole 3. This gives reassurance to the audience that their comments will be listened to.

Campaign 52

Campaign Social Media Strategy Hashtag 52