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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. Ultimately, most brands see display advertising in the same construct as their TV advertising (plan it, set it, forget it.

Marketing 105
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Social Media Weekly Roundup 1/18-1/22

Firebelly

You think construction workers are sexy? They wake up, get breakfast, and do their chores. They live by the season, worry about the yield, and think in reasonably conservative terms about what’s going to work for them. Let’s talk about your farmer list. Have a great weekend everyone!

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Firebelly Marketing's Upcoming Speaking Engagements

Firebelly

They should be educational and entertaining and we hope you can join us! March 17th Are You Ready For The Social Revolution?

Upcoming 100
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Paid social.

Campaign 111
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5 Helpful Facebook Places for Business Articles

Firebelly

Customers who are willing to post pictures or kind or constructive comments about your enterprise might receive discounts on your products or services, as an example. For instance, you can reward your customers who say nice things about your business.

Facebook 182
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business.

Hubspot 114
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It’s Not a Sales Funnel; It’s an Engagement Funnel

Convince & Convert

The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.” ” Digging into that why, that’s still very much a human analytics process and we always say it’s not just the report. That’s a big topic.