article thumbnail

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. Simply Measured. Socialbakers. Clickable is a good solution for advertisers.

Analytics 253
article thumbnail

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile use is disrupting the way people engage with brands. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity. You will be amazed. .

Mobile 140
article thumbnail

The Shape-Shifting Reality Of Shopping

Twist Image

A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. web analytics. web analytics. The desktop share is down from 84% in 2010. The answers might surprise/depress you.

comScore 101
article thumbnail

Social Media Does Not Exist

Adam Cohen

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Tags: Customer Engagement Marketing Strategy Relationship Marketing Social Media Marketing Marketing and Advertising Social media marketing. Share this on LinkedIn.

article thumbnail

The Ultimate User-Generated Content Guide

Sprout Social

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement.

Content 111
article thumbnail

A Double Dose of #measurePR

Waxing UnLyrical

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. So that’s where I pulled these transcripts from. I apologize for how late the recaps are, but better late than never, right? Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195