Harp Interactive
MARCH 31, 2010
Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.
Kikolani
JUNE 25, 2013
Do you hate it when you invest your time and energy falling in love with what seems like the perfect marketing tool, only to have it bought out by a larger company and ruined or otherwise retired? PostRank was a social analytics platform that scored blogs based on their engagement (comments and social shares). Google Reader.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
JANUARY 11, 2011
PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.
Adam Sherk
OCTOBER 6, 2010
That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. So I ran 30+ news sites through the tool.
Akamai Marketing
JULY 28, 2011
PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.
Convince & Convert
NOVEMBER 23, 2010
Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.
Waxing UnLyrical
FEBRUARY 1, 2011
Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. .&# Finally, what are some cost-effective ways of correlating outputs to outcomes?
Expert insights. Personalized for you.
350 
Let's personalize your content