Sure I love the conversation but…
Direct Marketing Observations
MARCH 31, 2011
Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. I used to be a social media purist but I’ve evolved.