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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? But many still find it lacking so a number of companies have stepped in to try to fulfill this need. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured. Socialbakers.

Analytics 253
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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy. MicKinsey & Company ). Google Analytics will show you all mobile activity on your website.

Mobile 140
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The Shape-Shifting Reality Of Shopping

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A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. Companies like Square use digital technology to remove the need for cash registers. web analytics. web analytics.

comScore 101
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Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put.

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The Trouble With Online Advertising

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As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. web analytics. We're doing it wrong.

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Demand Better Content

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Success in the publishing business comes from the publishing company that employs the best people who have a "nose for news." company based in Santa Monica, California, and is headed by Richard Rosenblatt , who is the former chairman of MySpace. Some of it is local, some national and some global. Demand Media Inc.

Content 103