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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 140
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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. .

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Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements. In today’s article, we discuss the significance of YouTube analytics tools and how you can choose the right one for your brand.

Metrics 52
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Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 Wish to see more such interesting stuff on social media.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Competitor mapping: The benefits and how to create your own

Sprout Social

Emerging competitors are companies that just entered the market and have the potential to disrupt the industry. Consider brand perception in comparison to your competitors. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps.