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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm. Most businesses are unsure of how to make the most of such methods. Monitor Website Activity.

How To 114
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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

Lurker 100
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Link Love Monthly: Best of March 2011

SocialFish

Real-Time Analytics For Social Plugins (Facebook Developer Blog). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The secrets to getting a high “RCCF:” (TweetSmarter). 10 Applications For Your Facebook Event Page (Event Manager Blog). New in Gmail Labs: Smart Labels (Gmail Blog).

Sysomos 162
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Ask Buffer: How to Create High Quality Content

Buffer Social

It: Gets your audience’s attention Keeps them engaged, whether by watching or scrolling to the end Makes them excited for more Why? Is it engaging and clear? Engaging people is more important than ever, and hooks have emerged as the answer. Maintain a consistent style, tone, and quality across all your content pieces.

Content 76
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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

This team could include a content creator filming aspirational lifestyle content, a paid ads specialist running campaigns on Facebook and Instagram, a community manager engaging with your audience, and a social media manager coordinating your overall social strategy. What your specific social media team does can vary wildly.

Skills 80
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website.

Facebook 167