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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment.

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What Are the Top Social Media Platforms for SMBs?

Later

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Basically, they allow you to own a space where direct, two-way communication can occur between you and your customers. Are you looking to reach new customers?

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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

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Creating Products Week: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

You can authenticate your account on Keyhole, get a pulse of audience sentiments, and see which social media platforms will work the best for your brand. They used social media analytics to dig deep into customer preferences through social listening. Want to find the best marketing channels for your brand?

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Link Building in 2011 : This is an interview with 2 known link builders on the impact of SEO and links. 99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) : Want to build links? Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more.

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