How Arena Stage Uses Initiators to Grow its Audience
Waxing UnLyrical
JULY 15, 2011
They use Vocus to monitor “buzz. Chad admitted that this part is tough, and I suggested they start incorporating the use of campaign tracking in Google Analytics, just as we did for the Blue Key campaign (client disclosure). There was something else that Chad said, which really struck me. And isn’t that what you want?
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