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Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. And those data were what we used to propose a pivot in our strategy and, ultimately, end up with a happy client.

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How to Calculate Your SEO Business Case

The Realtime Report

There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in the business community. It is advisable that you structure your proposal like the one above. Image by Diego Velázquez from Pixabay. Create a Sense of Urgency.

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NSF Grant To Connect AI With Urban Planning to Improve Decision Making and Service Delivery

The Realtime Report

Tom Sanchez , professor of urban affairs and planning, and Chris North , professor of computer science and associate director of the Sanghani Center for Artificial Intelligence and Data Analytics, have been awarded a planning grant from the National Science Foundation’s Smart and Connected Communities program.

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The role of artificial intelligence in business in 2024

Sprout Social

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. From email campaigns and lead scoring to proposal writing, AI is enhancing both the sales process and the outcomes.

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15+ Tips to Grow On YouTube Shorts

Buffer Social

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

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Last month on social: Puns, pizzas, and more pop culture

Unmetric

Their pun protesting the Mumbai Metro Rail Corporation Limited’s proposed deforestation of the Aarey Colony won hearts on social. Amul Topical: Appeal against proposed cutting of 2700 trees in Aarey Colony, Mumbai. Memes are how the internet communicates these days, so obviously, brands participate in them too.

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How to Make Money as a Freelance Social Media Manager

Hootsuite

Community management (engaging with followers, answering DMs and comments). Analytics and reporting. Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Creating and managing content calendars. Copywriting.