Analytics: the Sideways Approach to Measuring PR
Waxing UnLyrical
FEBRUARY 13, 2015
How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. And those data were what we used to propose a pivot in our strategy and, ultimately, end up with a happy client.
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