Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing.

Analytics 103

Analytics Twitter Tools Strategy 103

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

The Realtime Report

DECEMBER 3, 2018

The Future of Analytics: 6 Predictions. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. By Dr. Beverly Wright. Unstructured data proliferation.

Analytics 79

Analytics Compete Education Data 79

Webbiquity SMM

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Buffer Social

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Write a Thoughtful Job Description The first step in any hiring process is writing a strong job description.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Ignite Social Media

SEPTEMBER 11, 2023

They also must rely on the company’s customer care roles to manage community engagement. One of the most common support roles within a Mid-Scale Team is a dedicated Community Manager. A Community Manager role is especially common on teams with a lot of inbound customer comments and customers who require a lot of customer care.

Team 167

Team Social Media Social Media Management How To 167

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

ROI 135

ROI Team Social Media Metrics 135

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

DECEMBER 15, 2023

Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!) Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Microsoft 112

Microsoft Analytics Metrics Data 112

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Hootsuite

SEPTEMBER 14, 2023

Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. With the insights they gathered, they were able to create more inclusive and targeted campaigns and boost sentiment among the LGBTQIA+ community from 10% up to 44%.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

Instead of logging in every day to manually publish your content at sporadic times, we recommend batching content tasks together in advance to make your content publishing process most efficient. This step you’ll want to do the furthest in advance so you can set yourself up for the next two stages of the content process.

Publishing 95

Publishing Tools Brands Facebook 95

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Adding hashtags to Reels lets you target niche communities and specific demographics with your content—people who are most likely to be interested in your products or services. Dig into original research and analytics to find out key characteristics of your potential customers.

Hashtag 88

Hashtag Instagram Engagement Brands 88

Oktopost

FEBRUARY 26, 2024

B2B purchasing decisions are intricate processes that involve multiple stakeholders, whereas B2C purchasing decisions are often driven by emotion and can come on a whim. Engagement metrics Crafting content that truly connects with your community can be challenging to both perfect and quantify.

B2B 62

B2B Metrics Social Media Social Media Management 62

The Realtime Report

OCTOBER 22, 2021

Tom Sanchez , professor of urban affairs and planning, and Chris North , professor of computer science and associate director of the Sanghani Center for Artificial Intelligence and Data Analytics, have been awarded a planning grant from the National Science Foundation’s Smart and Connected Communities program.

Case Study 91

Case Study Transportation Project Proposal 91

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. And the reporting and analytics are great. Attending this Saturday’s football game? Her solution?

Collaboration 226

Collaboration How To Education Team 226

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Keyhole makes the process straightforward.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. I picked up some awesome tips from the community on the power of data exports. Google Analytics to crunch the revenue numbers. cue ”Let it go” soundtrack !

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. It also shows you have a growing community doing word-of-mouth marketing. You can also use Google Analytics for social media reporting and influencer marketing metrics.

Metrics 97

Metrics Influencer Marketing Survey 97

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Scheduling content You know what’s difficult to do on demand?

Publishing 84

Publishing Social Media Film B2B 84

Oktopost

MARCH 26, 2024

How it works B2B organizations, whose primary channel is LinkedIn, need easy ways to communicate with their community in the same place where they manage all of their social media activities and interactions to scale their customer care efforts. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

APRIL 17, 2024

It’s a not-so-simple three step process that’s constantly happening behind the scenes as you’re innocently consuming your Threads. While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Psst : More of a visual learner?

HootSuite 82

HootSuite Feed Feedly Instagram 82

Buffer Social

NOVEMBER 16, 2023

The maximum available features as shown under the Premium+ tier Follow the prompts to pay and complete the subscription process. How my content performed before and after X Premium X’s analytics leave much to be desired, so I’ve added data from my Buffer analytics. However, the subscription has its limitations.

Twitter 101

Twitter Price Features Analytics 101

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Does it offer analytics and reporting? Stay on top of trends.

Influencer 111

Influencer Tools Marketing Software 111

Sprout Social

FEBRUARY 12, 2024

Increases brand awareness Brand awareness is the foundational element in the consumer decision-making process. Influencers help organizations use these authentic interactions to build a loyal community around their brand. This can be instrumental in building online communities where consumers can come together to connect and learn.

Influencer 104

Influencer Marketing Collaboration ROI 104

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Community management and customer service: Responding to comments and messages, routing customer service inquiries. What is a social media workflow? Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Sprout Social

OCTOBER 4, 2023

Here are 3 brands who have developed a creative Tagging strategy for marketing campaigns and beyond, and how it empowers them to streamline otherwise complicated reporting processes. London-based retailer River Island uses Tags to make this reporting process easier. Using a specific Inbox Rule automates this process.

Strategy 120

Strategy Brands UGC Marketing 120