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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” What else is corroborating this prediction?

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How social media consistency drives business results

Sprout Social

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. What’s more important than going viral is finding and building a genuine community on social media. Cheyanne explains, “Stay on top of trends within your community. Listicles are also high-performing videos.”

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. Skits and memes. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. How-tos and tutorials.

Platform 123
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92
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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Well, I guess it’s back to commiserating with the shadow-ban community. Timing is a small but important component of successful social media campaigns. You can comb through your Instagram analytics and insights manually to pull together those numbers, but tools like Hootsuite’s recommended time to publish feature automate the process.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 113
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B2B Social Media Strategy for a Post-COVID World

Oktopost

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136