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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” What else is corroborating this prediction?

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. But the pandemic has forced a change in the city’s tone and content on social. “A That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities.

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7 Warning Signs That Your Blog Needs Better Social Media Management

Idaconcpts

Part of growing an active community of advocates is building deeper relationships with those who like you until the come to love you and share that love with others. Unless you’re running the world’s greatest blog, you should be able to monitor and respond to activities on social media is a few minutes a day.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. However, social media managers can rest assured that we’ve shared the demand we’re already seeing among our customers.

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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. As COVID restrictions loosened in fall 2021, people started using social media in different ways. Let’s goooo!

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B2B Social Media Strategy for a Post-COVID World

Oktopost

It’s a lot easier to make inroads with fun, uplifting, community-building content. The best social ads will provide content that offers a rewarding experience or something of substantive value. Combining social ads with video will go a long way towards creating successful campaigns. Create Community.

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