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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Community Management. Analysis Turns data into actionable insight.

Skills 334
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Your direct traffic in Google Analytics is a good estimate. What about in 2023?

HootSuite 120
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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143
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How to Use Twitter for Business

Later

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Grow your community? Growing Twitter community by 15% YOY. Use Twitter Analytics or a third-party tool to analyze old Tweets. Ready to learn how to use Twitter for business?

Twitter 86
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Find opportunities for authentic engagement.

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How To Use Customer Insight To Power Your Business

The Realtime Report

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Research is conducted using community platforms or on a one-to-one basis. Use Online Market Research. Monitor Website Activity.

How To 114
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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience.