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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. This is a guest post by Manroop Takhar.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

500 companies use at least one major social media platform. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

Tips 271

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

They provide another voice for your company with no agenda or ulterior motive. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Let’s say that you work for company that creates art supplies.

Video 114

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person. Including Ford, those five companies were mentioned frequently and favorably enough to earn the equivalent of more than $1.2

This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. However, there is huge opportunity for bloggers to use the site to build a personal brand—by pinning blogging resources, web statistics, analytics, and SEO marketing tips. Being active in this venue, goes a long way towards demonstrating your passion to your industry and creating a niche for your company in this community of consumers.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. A study conducted by Ascend2 indicates that companies with the strongest SEO via social media strategies now produce the best results, and vice-versa. Source: comScore.