Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. As with the Twitter experiment, our hunch was that our LinkedIn community finds posts without links and calls-to-action more engaging — and thus that these types of posts would obtain further reach. Methodology.

LinkedIn 142

LinkedIn Engagement HootSuite Social Media 142

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. When is the last time you did a reality check on how the people in your community are doing? Hopefully you do too!? Inspiration.

Social Media 96

Social Media Metrics Marketing ROI 96

Convince & Convert

DECEMBER 24, 2015

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI.

Organization 60

Organization Social Media Analytics Google 60

Convince & Convert

FEBRUARY 9, 2015

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. The Dark Social phenomenon makes it really hard to show the value that social media adds to a business, which makes it frustrating when trying to report on ROI.

Organization 60

Organization Social Media Analytics Community building 60

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Creating a Pinterest business account gives you access to these key features: Native analytics: Easily check engagement and find out how users interact with your content with Pinterest analytics.

Social Media Management 121

Social Media Management Social Media Hashtag Feed 121

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Creating a Pinterest business account gives you access to these key features: Native analytics: Easily check engagement and find out how users interact with your content with Pinterest analytics.

Social Media Management 116

Social Media Management Social Media Hashtag Feed 116

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Brands 78

Brands Trends Marketing Social Media 78

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment.

Social Media 156

Social Media ExpressionEngine Conversation Brands 156

Sprout Social

JULY 10, 2019

From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike. Building a community? That said, your ROI from Instagram really boils down to your goals. Oh, and don’t forget to mind your analytics! The reality, though?

Instagram 108

Instagram Strategy Marketing Hashtag 108

Adam Sherk

JULY 15, 2013

Her deck on international SEO and ROI was a top presentation of the day on Slideshare last week. Annie Cushing – Annie is awesome, and a serious analytics and Excel wiz. She did an excellent job with her community building tips too. I’ve read a lot of Aleyda’s blog posts but had never seen her speak before.

SEO 148

SEO Tips Communities Marketing 148

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Understanding these goals and metrics will set you up for an actionable, measurable ROI. These metrics can be found in Google Analytics. Increase brand awareness. Web traffic metrics. Paid social.

Social Media 111

Social Media Campaign Metrics Brands 111

Sprout Social

APRIL 15, 2019

If you want to figure out if you’re getting a positive ROI or relevant click, look no further than your reports. That is, organically targeting customers through content and community-building while supplementing your Facebook advertising strategy with paid campaigns. Combine paid campaigns with organic activity.

Facebook 108

Facebook Advertising Strategy How To 108

Sprout Social

MAY 4, 2017

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. Then increase the effort and expenditure on the platform that gives the best ROI to make best use of your time and resources.

Social Media 94

Social Media Tips Social Media Management Products 94

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? Jill Whalen has been active on forums and online communities for 10 years now. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Here are even more ways to measure ROI on your campaigns.

Social Media 162

Social Media SEO Marketing Reputation 162

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 101

Metrics Strategy How To Social Media 101

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Blogger SEO 163

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Media Buying : Predicts the most effective ad and media placements for a business in order to reach its target audience and maximize marketing strategy ROI.

Social Media 103

Social Media Social Media Management Twitter Influencer 103

Keyhole.co

MARCH 27, 2023

Community building: This involves creating a loyal community of followers and fans around the brand so that they become advocates for the brand and help spread the word. You should track metrics such as engagement rates, reach, click-through rates, conversions, and ROI. Now that was easy. And the best part?

Social Media 52

Social Media Campaign Marketing Content 52

Direct Marketing Observations

SEPTEMBER 8, 2011

2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? 5) Wanna see a cool video about the power of Google analytics ? Here are 10 of my most recent favorites.

Social Media 202

Social Media Social Networking Community building ROI 202

Hootsuite

JANUARY 25, 2021

To compare the performance of tweets with and without links, we used the Twitter Report in Hootsuite Analytics. Turning social into a two-way conversation builds trust, community, and engagement. When you build community and push CTAs less frequently, it makes your call-to-actions seem more valuable and important,” says Martin.

HootSuite 144

HootSuite Engagement Social Media Hashtag 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Link Building in 2011 : This is an interview with 2 known link builders on the impact of SEO and links. 99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) : Want to build links?

Marketing 264

Marketing Social Media SEO Facebook 264