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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. globalsultana (@globalsultana) September 13, 2018.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Banner: Your banner is the welcoming committee of your Twitter profile, often the first item a web visitor notices. It should mirror your company ethos and identity. Highlight what your company does best, and don’t be shy about letting your firm’s personality shine through. This tiny text space is your elevator pitch on X.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. The stories resonate with our brand ambassadors, who are proud to work for a company that is doing that initiative.”.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She’s also a committee member of Black@, a Sprout community resource group.

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Social Media Hacking: How to Protect Your Account

Oktopost

These ads can lead to reputational damage for your company. ↑ Hackers used the same approach and accessed Twitter accounts that were linked to the International Olympics Committee. They used a third-party analytics app, and one of the victims of this incident was FC Barcelona. ↑ Vulnerable Third-Party Apps.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. Hackers recently accessed Twitter accounts associated with the International Olympics Committee. They got in through a third-party analytics app. This way the company can initiate the appropriate response.