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How to optimize your marketing budget: Do more with less

Sprout Social

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Getting teams to collaborate and find synergies between different channels can save money. Marketing talent: Influencer relationship managers, content creators and creative editors.

Marketing 130
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HubSpot vs. Marketo: Which is Better?

Oktopost

Content Management System (CMS). Web page activity analytics available. Web analytics dashboard available. CRM analytics. Just like a skillful soldier, it’s agile, adaptable and knows how to collaborate with others (via integrations) to get the job done. Employee Advocacy. A/B Testing. Dashboards.

Hubspot 110
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Actions highlight what people do at each stage.

Examples 102
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. The product is proudly made in Scotland, and its focus is digital content creation. Kapost, a content management system with focus on marketing results, has built-in analytics for content.

Curata 110
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Google Docs is free, easy-to-use, and designed for collaborative editing. Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Content DJ. Google Docs. image credit: Shareaholic. WordPress Editorial Calendar.

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Learning via the Social Media Game

Bare Feet Studios

Google Analytics. www.google.com/analytics. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Collaboration. Commercial online project and content management system for internal use.

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Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

Many many students of mine over the years have mentioned Sharepoint as their internal, enterprise based intranet service with collaboration features. One woman swears that you can’t collaboratively edit documents, and that that feature has been turned off. . … which is pretty well what I meant above. Daniel McPherson.