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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. It’s a master class in multichannel marketing. Diversify content across platforms while maintaining your campaign identity.

Campaign 141
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Conversation: Out of the IUPUI classroom and into YATS

Firebelly

As part of the presentation, he presented the concept ofpersonal branding, and finding a path in life that works with your values, interests,and lifestyle.

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Learn More About Internet Marketing – Free Course

Kikolani

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. Then you will learn about analyzing your competitors, with some free and paid tools. 100+ Online Marketing Resources.

Course 139
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Paid social.

Campaign 111
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Courtney Love gets sued over tweets

Firebelly

As a college-educated journalist who has taken intense communications law classes, I know the designer will have to prove a few things to win her case, including that Love’s statements are, in fact, false and that they caused damage to her reputation and/or business. Read the article in full to learn more.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. You can use our research on the best times to post or examine your analytics to look for trends in how posts at different times of day perform. It’s no wonder that brands like Wendy’s are so popular on social media.

SEO 144
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YouTube Tuesday: Digital Ethnography

Firebelly

Michael Wesch, of Kansas State University,and his class decided to make the subject of their anthropology class for thesemester a study with ethnography. In this class Dr. Weschwanted to branch the method out to explore its possibilities in media, morespecifically, in Digital Ethnography. What is it like being a student today?”

YouTube 157