Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work. And you’re tired of hearing it.

Analytics 100

Analytics Case Study Proposal Consultant 100

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Engagement. The reality?

Campaign 136

Campaign Engagement Marketing Hashtag 136

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 112

Case Study Marketing Directory Retail 112

The Realtime Report

JULY 18, 2012

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The funny, engaging commercials (view them below) had 642 airings in the U.S. on 421 different telecasts.

Comments 189

Comments Analytics Case Study Social Media 189

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

MAY 26, 2013

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. Now, with the IBM Engagement Advisor, they’re making it available to companies to help with all customer interactions. Not bad for a computer.

Engagement 132

Engagement Health Care Insurance Hotels 132

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. Aside from likes and comments, Instagram rarely promoted engagement.

Instagram 162

Instagram Strategy Marketing Metrics 162

Convince & Convert

JULY 21, 2017

From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s journey. Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be.

Engagement 109

Engagement Case Study Buy Strategy 109

agora pulse

SEPTEMBER 30, 2020

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sherrilynne Starkie

MAY 25, 2013

I am presenting a session on mastering member communications in the social media ecosystem , a case study of Thornley Fallis’ recent work with the United Association Canada, the union of journeymen and apprentices of the plumbing and pipe trades. Learning about Social Media – Ottawa Event is set to Engage.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

AUGUST 4, 2013

The police force, Sûreté du Québec (SQ), was also actively engaging in social media. One of the most important is that, in disaster situations, social media is the key to engaging with the community and managing communications. A case study in crisis communications #failure. SQ spokesman Sgt. Social media key PR driver.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Social Media Strategies Summit

JULY 19, 2023

But using TikTok for business isn’t just about inscrutable humor and dance challenges; it drives meaningful engagement and action. This broad focus and variety of content types help Nike engage a wide range of audiences while using the clout of its big-name athletes to drive up views. So what’s it doing right?

Brands 130

Brands Energy Sports Fashion 130

Razor Social

OCTOBER 24, 2016

Did you ever check Twitter analytics to see how many people visit your profile page on Twitter? But as you can see there are two additional opportunities to engage: a). The post How to Build an End to End Social Media Conversion Process [case study] appeared first on Social media and content marketing technology.

Case Study 40

Case Study Process Study Conversation 40

The Realtime Report

AUGUST 28, 2020

Their case studies highlight the number of achievements they’ve secured for their clients which is naturally what you’re going to want for your own site. Check your analytics and make important some decisions. Newsletters are much more effective than a standard email and they can allow you to engage with your customer base.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Socialmedia.biz

NOVEMBER 15, 2020

Prepare them for this eventuality by using case studies to prove that it is inevitable. Before implementing any ideas, complete a situational analysis using Google Analytics to find current primary traffic sources. Also known as engagement marketing , sticky marketing aims to ensure that users interact with content. .

B2B 107

B2B Affiliate marketing Case Study Discount 107

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Your social media analytics will reveal if your actions have paid off.

Social Media 121

Social Media Tips HootSuite Marketing 121

Convince & Convert

JULY 21, 2017

From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s journey. Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be.

Engagement 72

Engagement Case Study Consultant Buy 72

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

Social Media 108

Social Media Strategy Case Study RFP 108

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Some popular social listening metrics to consider include: Engagement rates This social media KPI measures the level of interaction and participation with your social media content.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. It can help make up for the loss of organic reach/engagement and open you up to the millions of daily users across platforms. Show them the decrease in traffic/engagement (if it applies). Provide case studies of other, similar nonprofits using paid ads and their results.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Keyhole.co

JUNE 27, 2023

It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential! It offers tips on content creation, platform updates, and audience engagement. What is an Instagram Professional Dashboard?

Instagram 52

Instagram Analytics Hashtag Metrics 52

Unmetric

APRIL 24, 2016

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. And for beauty brands, engagements are higher on Instagram than any other channel. Note : Unmetric's Engagement score is based on the number of Likes & Comments a post receives and is indexed to score between 0 and 1,000.

Instagram 110

Instagram Brands Case Study Influencer 110

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar.

WordPress 147

WordPress Analytics Comments Google 147

Sprout Social

MARCH 16, 2020

This improves the chances of getting your audience to engage with your content and building a connection with you or your company. And when someone engages with your post, there’s a chance it’ll also show up in the feeds of their connections, further increasing your reach. Feed your efforts with analytics data.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. The Most Engaging Types of Video Content You Need to Create. Share who you are, what you do, and how you help to engage and inspire your audience in real-time. For that, you can look to your analytics. Video Case Studies. Live Video.

Types 119

Types Video Content Case Study 119

ProBlogger

FEBRUARY 20, 2013

Choosing the domain, crafting content, building traffic, waiting till the Google sandbox effects end before you can start link building, growing an active community … obviously there’s a lot to do, and in many cases the job is tedious. So always ask for verified Google Analytics reports when you’re asking for Analytics data.

Case Study 43

Case Study Study Buy Adsense 43

Laurel Papworth

MARCH 3, 2021

In this lecture on social media we look at content strategies, some Higher Education case-studies of the right content to the right audience at the right time, setting up the different types of content calendars and social media tools for creating the content and scheduling on social media.

Social Media 52

Social Media Content Case Study Education 52

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Simply Measured highlights one of Ben & Jerry’s basic formulas for driving fan engagement: the new flavor. An average of 300+ engagements each.

Sample 180

Sample Samples Case Study Hotels 180

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. .

Social Media Management 78

Social Media Management Review Social Media Tools 78

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 121

Engagement Metrics ROI Sites 121

Proactive Report

DECEMBER 5, 2011

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site? The rise of Social Intelligence. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Ari Herzog

MARCH 2, 2014

Engagement = likes, comments, shares. This graph indicates the first 12 hours of your next Facebook post; and concludes you’ll achieve a 75% engagement rate after two hours. Studied in the fall of 2013, Wisemetrics summarizes : 90% of your post’s engagement occurs within 12 hours.

Social Media 135

Social Media Case Study Study Metrics 135

Unmetric

AUGUST 19, 2019

This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting. You can dissect which type of your posts garner more engagement and at what time. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand.

Social Media 91

Social Media Tools Price Hashtag 91