Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Around the Web measurement case studies

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification.

Post Case Study: Triberr Visits vs. Google Analytics


Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media.

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives


In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. Analytics. Analytics.

Achieve 1,000% more shares on a blog post – Case Study

Razor Social

Gareth and his partner are building a social media tool called Content Sleuth , which provides social media automation, analytics and outreach for content marketers. You’ve created a blog because everyone says blogging is a great idea but you don’t see the point.

Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]


As people see more clearly how to apply these insights to B2C campaigns we want to describe today a case study of a very B2B sector, which is the marketing industry.

Case Study: What Is Required To Go From Idea To Reality?


You're reading Case Study: What Is Required To Go From Idea To Reality? Post Case Study: Triberr Visits vs. Google Analytics. The Case For and Against Popup Opt-In Forms. This is a guest post by Ruan Oosthuizen. Disaster may come at any given moment.

[CASE STUDY] How the United Soccer League Manages Its Nine Social Media Accounts

agora pulse

” Wiskowski needed to make sure this tool offered an easy-to-use analytics and reporting system so that at any time, anyone on his four-person team could see exactly how their content was performing and who was engaging with them in a consistent manner.

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

How did you track the analytics? Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest. What started as a playground for mostly women to share life style images is morphing into a serious business platform.

Case Study: What Happens When You Want to Sell Your Blog?


They may request a phone call to discuss it further, and will probably want access to your Google Analytics and, in my case, Amazon affiliate account. It’s a good idea to be readily available at handover as we had Skype calls in all cases to help things move along. The post Case Study: What Happens When You Want to Sell Your Blog? When I started my travel blog back in 2005, I never imagined I’d be selling it.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.

Measurement and Analytics a Hot PR Skill

Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Behind the Scenes of a Successful Blog Acquisition [Case Study]


Choosing the domain, crafting content, building traffic, waiting till the Google sandbox effects end before you can start link building, growing an active community … obviously there’s a lot to do, and in many cases the job is tedious. Determine what the Analytics stats really mean.

How to Use Facebook Attribution to Scale Your Conversions

agora pulse

In either case, understanding the data you get back will take some adjustment. Facebook Advertising Facebook analytics Facebook Case Studies Facebook Content Strategy

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs.

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Inbound Writer’s software scans and studies your entire website to determine topical depth and breadth. 29 – Content Marketing Analytics .

Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. They can try different influencers, gather analytics, and become more sophisticated buyers.

How My Old Blog Post Got Half a Million Pinterest Views [Case Study]


I still have to use Google Analytics for the stat. How My Old Blog Post Got Half a Million Pinterest Views [Case Study]. There’s a lot of information on the web, including ProBlogger, on how to maximize Pinterest to get traffic to your site.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study.

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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Analytics. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. Case Studies Measurement & Metrics Strategy communication audit qualitative dataGuest Post by Kristie Aylett. Metrics.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. One measurement that rarely gets mentioned in these studies is amplification. Analytics. Start by learning the basics of Google Analytics.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

The Top 10 Professional Services Firms on Social Media

Talkwalker SM

In our latest report, we used Talkwalker social media analytics to try and understand how professional services firms and management consultants are using social media and which firms are using it most effectively.

Association Social Media: Kelli Windsor, Food Marketing Institute


We worked with Bear Analytics and Culture That Works on a two part project. Case Study Featured From the Trenches

Association Social Media: Philanthropy Ohio


My favorite tools are Facebook’s built in analytics; Hootsuite for Twitter (scheduling, monitoring and analyzing); Google analytics; Canva to create interesting graphics; and Pocket to save content for later. Case Study Featured From the Trenches

Association Social Media: National Association of Home Builders (NAHB)


A typical social media day involves a lot of looking at analytics…both in terms of deeper analysis and compulsive refreshing of tabs containing Facebook Insights and similar analytics from Twitter, LinkedIn and (even) Google+. Case Study Featured From the Trenches

Association Social Media: American Occupational Therapy Association (AOTA)


Our social media team meets monthly to analyze the monthly analytics report and to ensure that we’re meeting our strategic objectives. You have to be really nimble and constantly looking at your analytics to make sure what you are doing is working.

How a Global Telecoms Giant Uses Talkwalker Social Listening for Crisis Management

Talkwalker SM

In our latest study, we explain how Deutsche Telekom used Talkwalker social listening to develop a winning strategy to implement crisis management tactics across a multi-departmental team and effectively spread social insights to every relevant department.

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. In his case study , Ernoult found that. Have Access to Analytics. A Myth? A Legend?

Humanize in Action: great social media is possible even in a regulated industry


Q: What are your metrics and analytics? Case Study Featured Humanize Open Community Risk and Social Media Social CRM and ROI Can a bank be a social business? The answer is yes. Hear how TD Bank does it in this great BlogWell video.

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

It’s not a quick photo a want my followers flicking past during a case of the Mondays.”. If you’d like to read more Instagram case studies just like this one, check out our brand new content series where we interviewed incredible folks from brands like Nike, Bustle, Entrepreneur, and more.

Drive Sales and Increase Conversions With These Types of Content

Convince & Convert

Case Studies. Case studies enable sales teams to give prospects that proof by offering examples of success with similar companies. The two departments should work out an ongoing schedule for analyzing content performance using a data spreadsheet or analytics template.

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Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

Association Social Media: The American Institute of Architects (AIA)


There are three parts to my job: content, analytics, and strategy. Reviewing analytics and reporting can be a full-time job as well. Case Study Featured From the Trenches

Association Social Media: American Society of Civil Engineers


While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. Case Study Featured From the Trenches

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Case Studies.

Is your Organization Capable of Unorthodox Thinking?


Originally an online network for physicians, it tapped the value of physicians’ case-based discussions for industries that did business with health care to create a new corporate services business line. Case Study Demand Perspective Humanize associations creativity innovation membership

Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

Buffer Social

During the scheduling process they use Buffer’s native analytics tools to identify which social media posts have performed particularly well, so that those posts can be recycled or repurposed. Case Studies

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

Social media analytics are also playing an increasingly important role in helping to guide content decisions. A peek inside Foster Coffee Company’s social media analytics. Advanced Analytics and Reports are available on Buffer for Business plans ). Case Studies

What Bill Gates Predicted About Content Marketing

Convince & Convert

When analytics revealed that 16% of their website visitors were clicking the social content, FINIS realized that this form of on-demand social proof was just what they needed. How important is content marketing? Maybe you should have asked Bill Gates 20 years ago.

How Maybelline Became the Best Performing Beauty Brand on Instagram in Indonesia


This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez. To read how we use Unmetric to uncover content insights, check out our case study with Maybelline Indonesia here. Maybelline social strategies case studies lion and lion