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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Or, if you’re running a big campaign. FAQs as assets: While the content library is often thought of as a repository for visuals, you can also keep approved text as an asset here—and copy and paste the answers to frequently asked questions into your chats with customers. Automatically tag your (outbound) posts for better analytics.

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How to edge out your competition with market research

Sprout Social

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. Are your competitors running influencer campaigns? Social listening and analytics. The importance of social media market research.

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Social Media Is CRM

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

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PR Measurement – What to Measure

Proactive Report

For the horizontal axis choose metrics from the stage that is the focus of your campaign. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts. Then you can track results using Google Analytics. What is the Google Analytics PR Dashboard?

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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

November is hardly peak season for bat sales anyway, and any bottom-line impact of this campaign would need a while to germinate and flower. You might argue that because they also saw 100%+ week over week increases in Facebook fans and Twitter followers, that this campaign was a smash. Of course not. Again, so what?