8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet).
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
We don’t want to be marketed at—we want the freedom to choose based on our own online experiences. Marketers, ad guys, and digital experts, on the other hand, struggle with content but they are good at measurement—something PR pros are still at odds with and is ruining our reputation. Use social media as well as email marketing to promote your content. By Iliyana Stareva.
Instagram Analytics Guide: How to Pull & Examine Your Data
MARCH 20, 2017
With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Whether you’re an individual or business running 10-plus Instagram accounts , you need the right tools to analyze and improve your campaigns. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1.
Google Analytics for Beginners
JULY 25, 2011
Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a free service.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Includes detailed analytics for all your posts. It can also be used for campaign tracking, market research, and customer service.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. People Insights and Push Notifications in Facebook Analytics f… Posted by Facebook for Developers on Saturday, April 9, 2016.
Instagram analytics: 7 metrics every marketer should track
JULY 13, 2016
Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. Tracking which of your posts are most liked is one of the most basic ways of measuring Instagram success, but it’s nonetheless helpful to know which of your posts were most popular so you can build on this for future campaigns. Likes. Comments. Follower growth rate.
The 6 Key Components of a Successful Marketing Campaign
MARCH 22, 2017
Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme. What is a campaign theme? This is my go-to when planning and brainstorming different campaign themes.
5 Tools for Successful Digital Marketing Campaigns
DECEMBER 20, 2016
If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. This is the ultimate SEO tool to help your digital marketing campaign. 99 Standard Monthly Rate. Mplans.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. Tracking & Analytics analytics retail tracking” The company’s name is Euclid. I think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. You can do the same thing with in-store traffic.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. 20 Top Twitter Monitoring and Analytics Tools [.]
10 Steps to Master Your Social Media Analytics
Convince & Convert
NOVEMBER 15, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. Image via Unsplash. The ultimate goal for brands?
Use Predictive Analytics to Create Valuable Content
AUGUST 31, 2015
In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. If there’s one thing I’ve learned about people during the course of assisting with various Kickstarter campaigns, it is that established demographics such as age, ethnicity, and income level are quickly becoming obsolete. By Robert Conrad. Simple.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. If it was just an organic post, you can click on the “Sponsor” link to start a paid campaign to promote it. For instance, marketers are probably looking for different content than someone in IT.
Facebook Analytics for Apps Adds Time Zones, Hourly Charts
DECEMBER 1, 2016
Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. Go to the settings page in Analytics for Apps by clicking the gear icon in the upper right corner.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports. What You Could Do Before (and still can).
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Marketing & Communication Awareness Inc. That’s about it!
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. If you’re interested in taking your digital marketing strategy to the next level, have a demo of the full Talkwalker platform today.
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. Most of the critical user behavior that would mark success for these organizations—such as making a donation or signing up for a webinar—are now taking place on another domain and out of the site owner’s control (and the default reach of most analytics tools). Tracking Third-Party Web Services.
Twitter Resolves Video Ad Campaign Reporting Bug
DECEMBER 23, 2016
Campaign analytics bugs are not exclusive to Facebook , as some Twitter advertisers recently found out. Twitter announced in a blog post that it discovered a “technical error” that affected metrics for some video ad campaigns between Nov. Twitter’s blog post read: We are constantly monitoring our campaign reporting to ensure 100 percent accuracy. Through that process, we discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from Nov. 7 and Dec. 7 to Dec.
The Underrated Role of Analytics in Dental and Medical Marketing
MARCH 23, 2016
So what is the most effective way to market a new medical or dental practice online using the tools that are currently available? While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Decide on your campaign budget.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
It’s easy to get tunnel vision as a marketer. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Marketing himself, after a high-profile layoff. Marketer: Sree Sreenivasan. The newsroom as marketing. Marketer: Danielle Morrill.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Here is a four-step guide that will help you identify the best visual influencers for your brand and take your influencer marketing to the next level. Screenshot from @mrslvoemon.
Social Analytics: A Valuable Tool Evolving to Meet Expectations
The Realtime Report
FEBRUARY 12, 2017
Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. The scalability potential of social analytic software was rated the highest of any feature, at 87 percent.
Facebook Customizable Push Campaigns for Apps Are Out of Beta
OCTOBER 19, 2016
Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications result in conversions.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface.
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The ultimate goal for brands? Planning. Refining.
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. So this quarter, we found three of the biggest challenges - or needs - marketers had and addressed them in our Analyze product. till now.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. In doing this, marketers can see which networks deliver the highest bottom-line impact, and where they need a social strategy re-haul. You have, too.
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Bounce Rates.
[Interview] How Microsoft Uses Social Analytics, And How You Can Too
JULY 5, 2016
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. ” Is attributing customers to activity your sole aim with social media analytics?
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Today’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience.
Why You Need Analytics and Trust for Successful Influence Marketing
Convince & Convert
MARCH 9, 2016
Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. She loves pushing the envelope and shares her ideas today on how businesses can create measurable programs with trusted influencer campaigns. Why you need data and analytics every step of the way.