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Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

The Realtime Report

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. ” According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.”

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Don’t Forget the Big Picture in Social Media Strategy

Convince & Convert

These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. As always, their experiences are as varied as they are rich.

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Social Media Automation Showdown: Buffer Versus Hootsuite

Absolute PA

I feel like I can do anything I want social media-wise with this monitoring and scheduling machine. Plus, I can bulk schedule updates from a spreadsheet which is perfect for when I am running a specific promotion or campaign. you can connect Hootsuite with your Facebook, Twitter, LinkedIn, Google+, Foursquare and WordPress.

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The Rise Of Hispanics On Social Media

Idaconcpts

Businesses have been turning to social media to connect with their consumers in a new and exciting way. While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. Furthermore, Latinos are taking over social media in a big way. Image Credit: Latism.org.

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Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.

Firebelly

Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing. Buy a frosty and Wendys will donate 50 cents to the Dave Thomas Foundation for Adoption.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance. Luckily, this data integration feature has now been disabled by Foursquare. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. Related articles.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Campaign Analysis.