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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

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What every consultant should know about social media analytics

Sherrilynne Starkie

That’s why they are great at relationships, writing and coming up with inventive campaign ideas. It takes being logical, objective and analytical too. And of course, software skills are paramount. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Social media audits.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

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32 social media training resources and courses every marketer needs

Sprout Social

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Type: Course. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Type: Course + certification. Type: Course.

Training 118
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7 Courses Every Social Media Manager Should Take

Later

social media courses that will help level-up your skills and boost that online portfolio. . Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . 7 Social Media Courses for Marketers. Google Analytics’ “Academy for Beginners”. Cost: Free!

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8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. G2Crowd Rating: 4.2.

Analytics 130
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Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . Consider these LTV graphs from Facebook Analytics.

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