Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. And those stacked engagements mean that social algorithms will notice, and push, your content. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust.

Buy 118

Buy Video How To Template 118

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

NOVEMBER 29, 2023

Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. Buying likes and followers is also frowned upon. Sprout can assist with a number of tasks, like publishing, response management, productivity tools and analytics.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks?

Analytics 105

Analytics Twitter Tools Strategy 105

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Ignite Social Media

MARCH 18, 2024

.” For brands where social media is often restricted to being a direct marketing channel, this level of fan-first, brand-building ethos is extremely powerful and effective. It frees you up to create the type of entertaining, storytelling content that resonates most on social.

Social Media 96

Social Media Marketing Nielsen Resources 96

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 10, 2022

How to Measure ROI in Social Media. How to Calculate Social Media (Formula). Why Measure Social ROI. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective.

ROI 174

ROI B2B Social Media Brands 174

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. 1 Analytics Tool for Growth Beautiful reports. Which reminds us: never buy followers. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 24, 2024

Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals. Use social media management tools to track audience growth across channels.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

MARCH 20, 2024

They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking.

LinkedIn 52

LinkedIn Tools B2B Price 52

Pam Hughes

NOVEMBER 1, 2021

Identifying your best content via analytics will help you optimize engagement. Once you know the frequency and timing, you can use social media management software to plan your actual posting schedule. Consider outsourcing your social media management. This is where a high-converting funnel can help.

Conversation 107

Conversation Social Media Social Media Management Team 107

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place.

Tools 123

Tools Strategy Video Library 123

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Sprout Social. Key features.

Influencer 113

Influencer Tools Marketing Software 113

agora pulse

AUGUST 12, 2020

Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. When creating Pinterest campaigns , social media managers to keep this timeline in mind. Pinterest Analytics Keep Brands on Track. Engagements. Video views.

Report 105

Report How To Analytics Social Media Management 105

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Why use marketing automation?

Team 110

Team Hubspot Marketing SMS 110

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions. You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze.

Analysis 69

Analysis Data Sentiment Metrics 69

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Analytics 139

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. But that can vary platform by platform. Minutes 13-18: Engage.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Earn (and track) more social sales.

Team 111

Team B2B Platform Analytics 111

Laurel Papworth

NOVEMBER 17, 2023

SOCIAL MEDIA and STRUCTURED PROMPTING for ChatGPT: in this quick tutorial I go through structured prompting for #socialmediamanagers. AIIsMyMentor 05:47 Chain of Density for social media extracts and short succinct informative pieces. I also teach social media. Structured prompting for social media.

Social Media 52

Social Media Tips Social Media Management Review 52

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

agora pulse

JULY 31, 2020

Know What You Want in a Social Media Agency. You know when you’re hungry and you go into a supermarket without a shopping list, you end up buying loads of junk that you don’t really want and regretting it later. It’s the same principle when you shop for a social media agency. Reviews of Social Media Agencies.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

AUGUST 16, 2023

According to The 2022 Sprout Social Index™ , when consumers wait too long for a brand to respond on social, 36% say they will share that negative experience with friends and family. A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead.

Social Media 75

Social Media Banking Brands Sentiment 75

agora pulse

SEPTEMBER 24, 2020

Social media managers can even take things one step further and target specific segments of your website visitors with highly personalized ads based on the actions they took while on your website. One of the easiest ways to do this is using a tool like Oribi —a web analytics tool built for businesses of all sizes.

Conversation 127

Conversation Tips Facebook Advertising 127

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Those empty metrics are some of the easiest and most common numbers to feature in your social media reports.

Metrics 106

Metrics Social Media Content Analytics 106

Hootsuite

NOVEMBER 10, 2021

There’s certainly something special about a spur-of-the-moment, when inspiration strikes post, but plotting out content in advance is typically a good idea for a busy social media manager. A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

MARCH 15, 2021

A chance to buy a bigger following. Don’t spend money to cut corners — don’t buy Twitter mentions! Tracking Twitter analytics will give your brand insight into how you’re performing on the platform. How to monitor Twitter mentions using Twitter Analytics. Open Twitter Analytics. Let conversations happen naturally.

Twitter 145

Twitter HootSuite Notification Analytics 145

agora pulse

OCTOBER 19, 2017

If you’re investing time and effort into your social media content, you’ll want to make sure that your web traffic number reflects that otherwise, why are you doing it? Getting shares, especially organically, is a great accolade for a social media manager. The same goes for retweets on Twitter.

Social Media 133

Social Media CPI URL Social Media Management 133

Sprout Social

MARCH 12, 2020

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. Level up as a social media manager . Working in social media builds a broad range of transferable skills.

Data 101

Data Skills Meme Social Media Management 101