Our Dangerous Addiction to Social Media Case Studies
Convince & Convert
NOVEMBER 15, 2011
The MLB buys what they buy, and the Twitter acumen of the company has a zero percent impact on whether Derek Jeter swings their wood. Strategically then, the question becomes “does hiding and giving away 45 bats and talking about it in social media ultimately sell more bats to amateurs (either current or new customers)?
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